Racing education
Bracket Racing Explained: How the Slower Car Can Win
The quicker car waits. The slower car leaves. Follow both lanes through a complete eighth-mile example—and see what really turns on the win light.
Read the story ↗660′ Apparel / Between passes
FROM THE
PITS.
The numbers. The nonsense. The people who keep coming back. Eighth-mile racing, explained by the slip and understood in the pits.
Fresh from the lanes / 01
Why Drag Racers Spend $10,000 to Go One Hundredth Faster
The imaginary upgrade is $500. The imaginary project is $5,000. The hundredth is real enough to start another argument.
Read the story ↗
Racing culture
The Most Expensive Words in Drag Racing: Just One More Pass
The tools are packed. The trailer is open. Then the driver looks at the lanes. A pit-side story about the elastic meaning of “one.”
Read the story ↗660′ / Eighth-mile culture
Fast cars.
Expensive habits.
The shirts get it. Three original graphics for the things racers say once the tools are out.
Explore Racing Wisdom ↗Already in the notebook
Racing education
Bracket strategy
Bracket Racing Explained: How the Slower Car Can Win
The quicker car waits. The slower car leaves. Follow both lanes through a complete eighth-mile example—and see what really turns on the win light.
Read the story ↗Drag racing basics
Reaction Time vs. Elapsed Time: Reading the Two Clocks
A quicker elapsed time does not always win a heads-up drag race. Here is how reaction time and elapsed time work together, with a simple example.
Read the story ↗Racing culture
Explore Racing Wisdom ↗
Costs and equipment
The Most Expensive Words in Drag Racing: Just One More Pass
The tools are packed. The trailer is open. Then the driver looks at the lanes. A pit-side story about the elastic meaning of “one.”
Read the story ↗
Costs and equipment
Why Drag Racers Spend $10,000 to Go One Hundredth Faster
The imaginary upgrade is $500. The imaginary project is $5,000. The hundredth is real enough to start another argument.
Read the story ↗Our story
Why 660 Feet Means More Than a Distance
An eighth-mile is 660 feet. The people, preparation and small-track weekends around it are why that number became our name.
Read the story ↗